JUARA SKINCARE
skincare — wellness & e-commerce
ENPOWERING WOMEN THROUGH SELF-CARE
Juara is a distinguished skincare company with a profound commitment to incorporating the ancient Indonesian wellness tradition of Jamu into its product line. With a heritage spanning over 2,000 years, Jamu embraces the belief that holistic wellbeing and strong community bonds form the cornerstone of our overall health. Juara, in alignment with this philosophy, embraces the pursuit of wellness through an ethos of joy, aspiring to cultivate a fulfilling existence rooted in herbal healing rituals that honor our environment, ourselves, and our cherished relationships. To strengthen its branding, vision, and user experience (UX) design, Juara turned to The AOK Group.
WHAT WE DID
– Cultural Narratives Workshop
– Brand Messaging Workshop
– Website & UX Strategy
– Content Strategy
– Brand Vision Workshop
BRANDING THE NEXT SKINCARE INNOVATION
The AOK Group played a pivotal role in shaping and refining Juara's narrative and branding strategy. Recognizing the importance of segmenting and addressing distinct target audiences, we employed a strategic approach to tailor communication accordingly. For individuals new to skincare, our objective was to provide informative content that guides and directs them toward making well-informed purchasing decisions. For customers with a foundational understanding of skincare, our focus was on facilitating their search for reliable and effective products to maintain a skincare regimen that delivers optimal results. For skincare enthusiasts and product aficionados, our recommendation to Juara was to showcase their latest offerings and innovations. Our customer research unveiled a significant resonance between Juara's heritage and the preferences of the target audience. Consequently, we strategically refreshed the brand messaging to prominently feature the brand's use of natural ingredients.
ECOMMERCE EVOLUTION
The AOK Group embarked on a mission to elevate the user experience (UX) for Juara, striving to enhance its digital footprint. Our dedicated team undertook a comprehensive transformation of Juara's pre-existing Shopify website, meticulously aligning it with its refreshed digital identity. Through our strategic approach, we meticulously reimagined the visual aesthetics, information architecture, and overall functionality of the Juara website. We aimed to create a seamless and intuitive digital experience that not only reflects the brand's updated vision but also engages and captivates its target audience. By incorporating cutting-edge design principles, we ensured that Juara's website epitomizes user-centricity. From the moment visitors land on the site, they are greeted with a refined and visually-appealing interface that effectively communicates Juara's unique value proposition.
The AOK Group formulated a comprehensive content strategy blueprint tailored specifically for Juara, aligning it seamlessly with their redesigned website and their aspiration to foster a sense of community. With a holistic approach, we meticulously developed strategic content, photography, and paid media plans to enable Juara would effectively execute its vision. Our recommendation centered around leveraging long-form videos, such as IGTV, YouTube, and Facebook videos, to showcase product highlights and share insightful tips and tricks. By delivering engaging and informative content through these platforms, we aimed to establish Juara as a trusted authority in the skincare industry and nurture potential customers who may initially have reservations about the products. This approach not only generates awareness but also educates and empowers potential buyers, fostering a deeper understanding and appreciation for the brand. We advised the utilization of unbranded graphic content to evoke trust and create a warm, relatable connection with potential customers. By interspersing unbranded images amidst product shots, we aimed to break up the visual monotony, capturing attention while presenting a diverse range of content that resonates with the target audience.
