CERITAS
cybersecurity — information technology
FRAMING FIRST-OF-ITS KIND CYBERSECURITY COMPANY
Founded in 2021, Ceritas looks to capture the whitespace of IT and OT hardware security. Ceritas’s co-founders, Katy and John, bring their Department of Defense lineage to help secure the infrastructure we all rely upon each and every day. By combining this background with a unique AI-powered platform, Ceritas makes the incredibly complex task of hardening the tech stack of a company simple and straightforward. The AOK Group was hired to create Ceritas’ first pitch deck and has since moved into brand identity, website strategy, and content in advance of its launch.
WHAT WE DID
– Campaign Creative
– Content Strategy
– Sales Strategy
– Website UX
– Website Strategy
– Brand Personas
– Brand Identity
– Pitch Deck Creation
COMMUNICATING STRATEGY OF CERITAS TO KEY TARGETS
While we may not have been hardware cybersecurity experts before working with Ceritas, we love coming into a partnership with a brand in a new vertical and soaking up all we can learn. After working with Ceritas, it became clear that communicating the value of their totally new approach was our first challenge. Once our deep dive into their process came to fruition in a fresh, clear pitch deck, we moved into a more in-depth exercise around the brand and how that story comes through on their sales efforts and website.
AOK Group diligently collaborated with Ceritas to meticulously craft a highly-effective, strategic approach for their website, aimed at precisely conveying the distinct solution they offer. Through a seamless partnership with the Ceritas team and their accomplished designers, we successfully developed a user-centric website. Our expert recommendation centered on creating a streamlined interface, meticulously designed under the guidance of prominent OT system leaders, ensuring the delivery of easily understandable and actionable data. Additionally, we formulated a comprehensive strategy to enable Ceritas to proficiently distribute its compelling content across diverse channels.
To augment Ceritas' online visibility and bolster its credibility, we employed a multifaceted approach. First, we strategically leveraged the potential of Quora, harnessing it as a powerful platform to establish valuable backlinks and foster contextual clarity to provide relevant answers to pertinent questions. Next, we painstakingly curated a comprehensive media and press kit and a meticulously-devised PR strategy, encompassing renowned platforms such as Instaaa.com, PromoteHour, and PressNotify. To narrate the journey of Ceritas' founders, we recommended leveraging platforms such as Reddit, Medium, Clubhouse, and YouTube, all of which effectively amplify their unique stories.
AOK Group played a pivotal role in facilitating Ceritas' branding endeavors, undertaking a comprehensive range of tasks including generating brand storytelling, defining brand pillars, establishing proof points, gaining target insights, crafting messaging, mapping brand identity, and formulating a purpose-driven strategy. Our strategic approach aimed to create a cohesive and compelling brand image for Ceritas.
In the realm of brand storytelling, we skillfully crafted a narrative that highlighted Ceritas' profound understanding of the challenges faced by even the most experienced IT professionals in safeguarding against hardware and firmware threats. We emphasized their unique ability to distill complex data points into a single, actionable rating that effectively ensures consumer security. Moreover, we accentuated Ceritas' unwavering commitment to providing continuous coverage that remains unrivaled in the industry. The recommended brand pillars served as the foundational principles and distinguishing characteristics of Ceritas. These pillars – "analytical," "relentless," "proactive," "trustworthy," and "always evolving" – formed the bedrock of Ceritas' brand identity, enabling them to effectively communicate their strengths and core values. To resonate with different target audiences, such as CEOs, CISO/CSOs, and IT professionals, we meticulously tailored the messaging to address their specific needs and pain points. This approach ensured that Ceritas' communications were relevant, impactful, and able to forge strong connections with each respective audience segment. Furthermore, our recommended massive transformative purpose (MTP) encapsulated Ceritas' overarching mission and transformative impact within the industry. The MTP encompassed defending U.S. infrastructure and OT networks, catalyzing a paradigm shift in the defense of OT networks by proactively addressing vulnerabilities upstream, actively remedying system weaknesses rather than simply monitoring them, empowering businesses through comprehensive information, and redefining the very concept of a secure infrastructure network.